Working at Pacifica Beauty

At Pacifica Beauty, I supported the social and creative teams by producing short-form content for Instagram, TikTok, and Amazon that highlighted the brand’s playful, accessible approach to beauty. I assisted with live shopping events, helping to create engaging experiences that blended storytelling with product education.

In this role, I collaborated with teammates to brainstorm content ideas, research trends, and explore creative ways to align Pacifica’s brand voice with evolving digital platforms. I contributed to planning and execution, ensuring content felt fresh, visually cohesive, and connected with the brand’s online community.

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